Designed for aging services providers and business partners.
We commit ourselves to serving at the intersection of inclusion and longevity. We do this through strategic consulting services for mission-driven organizations and business partners beginning or continuing a journey of inclusion.

Our approach to developing an inclusion strategy is guided by a four-step process:

Our Services
Initial Engagement
Considering a journey of inclusion or strategizing about how to continue one requires deep listening and buy-in from stakeholders. For new clients or new projects, we recommend an initial engagement that allows both the client and W Lawson to learn about the challenges and opportunities that may exist. An initial engagement is an impactful first step in considering inclusion strategy development, organizational assessment, journey mapping or longitudinal educational opportunities.
Virtual Pricing
- Tier 1 – One 4-hour session — $2,750
- Tier 2 – Three 4-hour sessions — $7,250
- Tier 3 – Six 4-hour sessions — $12,750
In-Person Pricing (plus travel, lodging, etc.)
- Tier 1 – One 4-hour session — $5,000
- Tier 2 – Three 4-hour sessions — $12,750
- Tier 3 – Six 4-hour sessions — $18,250
Organizational Assessment
A diagnostic process of deep listening and shared learning to evaluate organizational readiness for a journey of inclusion and assess current organizational practices. This includes a detailed report and roadmap for a journey of inclusion with resources for support. Virtual assessments consist of surveys, virtual consultations, and review, while in-person assessments include on-site evaluations and interviews.
Virtual Pricing
- Tier 1 – Exploratory Assessment | 6-8 hours — $7,250
- Tier 2 – Comprehensive Assessment | 12-16 hours — $12,750
- Tier 3 – Full Assessment | 20-24 hours — $18,250
In-Person Pricing (plus travel and lodging expenses)
- Tier 1 – Exploratory Assessment | 1 day onsite — $10,750
- Tier 2 – Comprehensive Assessment | 2 day onsite —$17,250
- Tier 3 – Full Assessment | 3 1⁄2 day onsite — $22,750
Community Stakeholder Education
Programs designed to educate leadership, staff, residents/clients, board and community stakeholders on inclusion and belonging. These can be delivered virtually via webinars or in-person through workshops. Focus areas include fostering systemic change in caregiving, aging and human services.
Virtual Pricing
- Tier 1 – 1-Webinar | 2 1⁄2 hours — $2,250
- Tier 2 – 3-Webinar Series | 8 hours — $4,750
- Tier 3 – 6-Webinar Series | 16 hours — $7,750
In-Person Pricing (plus travel, lodging etc.)
- Tier 1 – 1-Session (repeated) | 1-day onsite —$7,250
- Tier 2 – 3-Session Series (repeated) | 2-day onsite — $17,250
- Tier 3: 6-Session Series (repeated) | 3 1⁄2 day onsite — $22,750
Inclusive Leadership Coaching
Personalized coaching to help leaders create inclusive environments. Virtual coaching offers one-on-one sessions or small group meetings, while in-person sessions provide immersive, full-day workshops and strategic planning.
Virtual
- Tier 1 – Three 1-hour Sessions — $750
- Tier 2 – Six 1-hour Sessions —$1,250
- Tier 3 – Twelve 1-hour Sessions —$1,850
- Team Coaching — Customized
In-Person Team Coaching (plus travel, lodging, etc.)
- Tier 1 – One 4-hour session — $5,000
- Tier 2 – Three 4-hour sessions — $12,750
- Tier 3 – Six 4-hour sessions — $18,250
Longevity + Inclusion Alliance Fellows Program
A cohort-based program for leaders focused on an professional or personal journey of inclusion. This all-virtual experience includes five monthly 3 1⁄2 hour sessions and access to resources, deep listening, leadership development, in depth dialogue of key issues in inclusion with an invitation to our annual in-person retreat.
Individual Fellowship: $4250 per participant for a 5-session program
Organizational Fellowship Package: $15,750 for 5 participants (does not require participation in same cohort)
Inclusion Advisor (Hybrid Model)
On-demand inclusion leadership without needing a full-time executive. Virtual services include strategy development and leadership support via video conferencing, while in-person services offer on-site engagement for deeper organizational transformation. Our hybrid model allows more accessible pricing while providing authentic and enriching support, partnership and/or leadership for a journey of inclusion.
Virtual/In-Person Hybrid Model
Pricing is customized by organization
Tier 1 – Journey Support | 8-hours virtual | 1⁄2 day onsite
Tier 2 – Journey Partner | 18-hours virtual | 1 day onsite
Tier 3 – Journey Leader | 32-hours virtual | 3 day onsite
Customized Organization/Company Based Longevity + Inclusion Alliance Retreat
A two- or three-day immersive retreat for leaders, focused on inclusion in caregiving, aging and human services. The retreat can be virtual, with a series of interactive online workshops, or in-person at a selected venue for hands-on learning and team engagement.
Virtual
- 2-Day Retreat | Customized sessions and curated content — $15,000
- 3-Day Retreat | Guest speakers, newly developed content — $24,750
In-Person (plus travel, lodging, venue expenses)
- 2-Day Retreat | High participant engagement customized offsite — $25,000
- 3-Day Retreat | Intimate keynote sessions at destination offsite — $38,750